Expert Witness

Dan Stratford provides expert witness services, including expert analysis and testimony on digital marketing, online advertising, and website technology. His practice covers both consulting and testifying engagements in civil litigation, arbitration, and regulatory matters at the state, federal, and international level.

Expert witness services

• Expert reports and declarations
• Consulting expert analysis and case strategy support
• Functional testing of websites, ad platforms, and tracking systems
• Rebuttal analysis of opposing expert opinions
• Deposition and trial testimony

Subject matter

• Online advertising systems, ad delivery, and campaign measurement
• Search engine optimization and paid search practices
• Platform algorithms, content ranking, and content suppression
• Influencer marketing, affiliate marketing, and monetization arrangements
• Website data collection, user tracking, and visitor identification technologies
• Social media conduct and account activity
• eCommerce operations and digital revenue attribution
• Intellectual property matters involving copyright, trademark, trade dress, and patent claims in digital contexts

Professional background

Over 30 years in digital marketing, beginning in the mid-1990s. Senior roles include Chief Revenue Officer, Chief Marketing Officer, and Director of Performance Marketing, with responsibility for multi-million-dollar monthly advertising budgets. Regional Digital Marketing Manager at Dex Media from 2002 to 2006 and at LexisNexis/Martindale-Hubbell from 2007 to 2010. Founder of a digital marketing agency serving legal, insurance, technology, SaaS, home services, education, and eCommerce clients, sold in 2015. Currently consulting and operating a national sports organization for which he directs all digital marketing.

Work with attorneys

Trained attorneys and legal sales teams in digital marketing through Certified Legal Education programs in multiple states while at LexisNexis/Martindale-Hubbell.